Demin is Everything: D.I.E

Press Is Everything:

See all D.I.E In The Press .
Fresh Habits

Editorial shoot by directional online fashion magazine Fresh Habits. Shot by Jamie Kendrick in London’s Canary Wharf. Model wears D.I.E sweatshirt and D.I.E sweatpants.

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Pause magazine meets Andy Jordan - Made in Chelsea

Pause magazine met with Andy Jordan of Made in Chelsea to discuss what is in his wardrobe. Andy wears D.I.E Chinos.

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The Script

Irish pop-rock band The Script. Lead singer Danny O'Donoghue wore D.I.E Outer Slim Slim Refresh Black jeans while performing live on stage for The Today Show (NBC) New York.

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Look Book Is Everything:

See the D.I.E Look Book Denim is Everything
Deninm is Everything

Heads downstairs and checks for his Triumph keys.

Deninm is Everything

Zach jumps on his Triumph and pulls out.

Deninm is Everything

Our logo and main labels are slightly curved to emulate a hanging piece of cloth on a washing line.

Deninm is Everything

Zach pulls his hair back, reaches for his helmet, pulls the kickstand and levels the bike.

Deninm is Everything

With the sun and wind on his face he begins to wake up and searches for his café to grab a bite to eat.

Deninm is Everything

After grabbing his keys, helmet glove and D.I.E sweatshirt Zach heads out of his apartment down the dim-lit hallway and his day begins.

Deninm is Everything

We decided to use the peg as it represents our passion for denim, its heritage and laundry techniques.

Deninm is Everything

Revs his engine to warm it up a little, checks his blind spot and heads down the road.

Deninm is Everything

Zach mounts his Bonneville and reaches for his keys.

Deninm is Everything

The signature stitch on the back pockets of our jeans represents a washing line with five pegs on it, each peg represented as a letter V, which in Latin equals number five, five being the number of letters in the word denim.

Story Is Everything:

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Detail Is Everything:

Invented in 1853, the same year denim was introduced as a fabric for clothing, the humble clothes peg sits at the heart of the Denim Is Everything brand.

A symbol of washing for over 160 years the clothes peg reflects our passion for the wash techniques deployed in artisan denim and our enduring love for indigo.

Technically sophisticated wash techniques and a fastidious attention to silhouette and detail define a collection that has been designed to look the part from the saddle of a Bonneville to the city sidewalk.

Finest detail & quality. Denim Is Everything uses only denim sourced from top US supplier Cone Mills, arguably one of the finest suppliers of denim in the world.

Denim is Everything: D.I.E
Denim is Everything: D.I.E

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